FuzzYard Naturals Shea Butter + Avocado Oil Paw Balm 100g

My 7 month old puppy spends a lot of time on bricks so he gets dry cracked paws. The paw butter works to soften them (and smells lovely) but he hates it. I can brush his teeth and cut his nails but he runs away when he realises what's about to happen. He doesn't cry just tries to get away so I don't think it hurts but he definitely doesn't like it.