My bull terrier x loves fishy - alas a stick is still more appealing but it is a great floaty toy he hasn't had a chewing session but the stuffing is already coming out so my only suggestion is stronger sticking as the constant back and forth from the waves has clearly worn it out.in about 7 ocean visits - I love as does poppers that it is colourful and easy to locate better than the floating frisbee which is harder to see in the water.