I will continue to buy this product. It leaves the clean and shiny. The girls go every 4 weeks for their bath's and their coat is still nice and soft.

Hands down the best shampoo I have ever used! Have been using it for years! I have two terrier-terrors (one of them mostly white) who love to roll in all sorts of excrements and dead things. With only one thorough wash, this shampoo gets rid of the putrid-festy smells and all stains, even on my white one! And even if coming home from the paddocks he's a green-brown colour ..... Even dead fish and dead kangaroo stenches are easy to wash out, and the dog ends up bright white and smelling nice vanilla-emu-y. It's soap-free, so regardless of how frequently I have to wash them (even if it's several times a week!), this shampoo does not cause irritation and leaves the coat nicely soft and shiny. Only needs a wee bit to lather the entire dog in bubbly foam and it's easy to rinse out. The only downside: It even softens rough coats - so for people showing broken-coated or rough coated dogs this might not be a good choice. Personally: I don't mind my rough coated terriers being softer and plushier than they are supposed to be. :D I like mine soft, plushy, sparkly white and smelling nice. :D *all thumbs up* Don't intend to ever use a different shampoo! It is so easy to rinse out, I keep a small bottle in the car - to be able to give them a quick wash-on-the-go in the river or under a hose. (to not be trapped with sickening stench in the car) Still, make sure to rinse out thoroughly. :p

The girls get bathed every 4 weeks. Their coats are shiny and clean and stay that way until their next bath.

Have been using this for three years on a Standard Poodle. Coat is left soft and smelling fresh. More importantly he likes it as it makes his skin feel good.

I have used Fido's shampoo since our dog Eva was a small pup. She is 4 years old now,(she is part border collie and part kelpie) and her coat is so soft and silky that we are constantly getting remarks about how beautiful it is. The emu oil keeps her coat in top condition and smelling great until her next bath. I always recommend this product to anyone who asks about her lovely coat. Jo-Ann