This pet shampoo is soap-free, cleans well, and leaves my dog's coat so soft for weeks, like no other. I highly recommend this product.

I will continue to buy this product. It leaves the clean and shiny. The girls go every 4 weeks for their bath's and their coat is still nice and soft.

Hands down the best shampoo I have ever used! Have been using it for years! I have two terrier-terrors (one of them mostly white) who love to roll in all sorts of excrements and dead things. With only one thorough wash, this shampoo gets rid of the putrid-festy smells and all stains, even on my white one! And even if coming home from the paddocks he's a green-brown colour ..... Even dead fish and dead kangaroo stenches are easy to wash out, and the dog ends up bright white and smelling nice vanilla-emu-y. It's soap-free, so regardless of how frequently I have to wash them (even if it's several times a week!), this shampoo does not cause irritation and leaves the coat nicely soft and shiny. Only needs a wee bit to lather the entire dog in bubbly foam and it's easy to rinse out. The only downside: It even softens rough coats - so for people showing broken-coated or rough coated dogs this might not be a good choice. Personally: I don't mind my rough coated terriers being softer and plushier than they are supposed to be. :D I like mine soft, plushy, sparkly white and smelling nice. :D *all thumbs up* Don't intend to ever use a different shampoo! It is so easy to rinse out, I keep a small bottle in the car - to be able to give them a quick wash-on-the-go in the river or under a hose. (to not be trapped with sickening stench in the car) Still, make sure to rinse out thoroughly. :p

The girls get bathed every 4 weeks. Their coats are shiny and clean and stay that way until their next bath.

Have been using this for three years on a Standard Poodle. Coat is left soft and smelling fresh. More importantly he likes it as it makes his skin feel good.