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This is a good product. Contains no baddies. I prefer to feed my cats raw and I did feed them BARF for some time, then they went of it - all brands in fact - as cats do! Ziwipeak is actually raw, and air dried. My cats enjoy it and I generally add just a couple of pieces of raw lamb chunks which they absolutely love. The chewing is good for their teeth and I think it is a nice little addition to a dry meal. The downside of this product is that, in my opinion, it is outrageously expensive.